Continuing Value is a finance and investing research platform founded by a team of former McKinsey consultants, JP Morgan bankers, and quantitative analysts with over 20 years of experience in corporate finance, capital markets, and investment strategy.
We bring an institutional lens to public markets, combining strategic frameworks with rigorous financial analysis.
What We Do
We publish long-form insights, valuation frameworks, and practical toolkits designed for investors who value clarity over clickbait, conviction over noise, and process over prediction.
Our work spans:
- Equity Deep Dives (India and Global)
- Valuation & Strategy Frameworks
- Custom-built Toolkits (Excel, PDFs)
- Thought Leadership on investing philosophy and decision-making
Our Approach
We believe great investing is a combination of insight, discipline, and process.
Our content is structured to:
- Simplify complexity without losing depth
- Bridge the gap between theory and practice
- Emphasize timeless principles over current noise
We do not aim to predict markets. We aim to improve how you think about them.
Who We Write For
Our research is designed for:
- Portfolio managers and buy-side analysts
- Individual investors with a long-term orientation
- Finance professionals and strategic thinkers
- Students of finance and investing
Our Values
- Clarity over complexity
- Process over prediction
- Frameworks before forecasts
- Long-term thinking over quarterly noise
- Independent thinking over consensus narratives
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